A marketing director we will call Judy with a nonprofit we shall call Suffer No Fools came to Crew Connection upon recommendation. She was skittish. After we talked through her options and how we’d go about telling the nonprofit’s story, she softened. Finally, she revealed why she was skeptical.
As a nonprofit with a limited budget, they’d first hired a college student–a friend of a friend–who would do the job for way less than anyone else she’d heard from. It was a simple job, she thought, and he could capture good quality footage without a ton of equipment.
Unfortunately, Judy had fallen victim to the idea that a good camera (for which most people can look no further than their own phones) was enough to get the results she wanted. While they’d planned to have a simple, but the high-quality video at their fundraising gala that year, what they got was unusable. He filmed without a tripod (nausea all around!). He didn’t light his subjects (it would’ve taken a highly skilled and expensive colorist to brighten the shot). And the composition of the shots was comparable to your Aunt Doris’s Facebook posts.
So they paid less than they would have if they’d hired a professional crew but they couldn’t use anything they got. That “cheap” hire turned out to be quite expensive after all.
The next year, Judy came to us with a budget to hire professionals. They’d missed a whole year of opportunity without a video that told the story and this time, they wanted to do it right.
It was an expensive lesson: We can’t afford not to hire a professional video crew.
A reputable crew will have examples for you to look at. Check out their website or ask for samples that are most relevant to the project you want to do or the story you want to tell. Make sure both parties know the plan for the exact deliverables, timeline, and budget. Put it all in a contract (it protects both parties!).
Never hire based on price alone or take a chance without seeing the crew’s work. It’s just too risky to gamble on.
One of the most valuable things you get when you hire a professional video crew on Crew Connection is confidence. Our team of professionals personally vets every crew before they make it on our database. That kind of peace of mind is priceless.